Impact of Country of Origin on Indian Consumers-study of Chinese Brands
Asian Journal of Marketing Volume 8, Number 2, 54-70, 2014
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A Case Study Synthesis of Co-branding, Retailing and Franchising
Asian Journal of Marketing Volume 8, Number 2, 71-85, 2014
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Khadi-sustaining the Change in Generation Gap
Asian Journal of Marketing Volume 8, Number 2, 86-97, 2014
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