Owen Wright
Department of Marketing, Griffith University, Brisbane, Australia
Peter Clarke
Department of Marketing, Griffith University, Brisbane, Australia
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How to cite this article
Owen Wright and Peter Clarke, 2014. A Case Study Synthesis of Co-branding, Retailing and Franchising. Asian Journal of Marketing, 8: 71-85.
DOI: 10.3923/ajm.2014.71.85
URL: https://scialert.net/abstract/?doi=ajm.2014.71.85
DOI: 10.3923/ajm.2014.71.85
URL: https://scialert.net/abstract/?doi=ajm.2014.71.85