Asian Journal of Marketing
Publisher: Academic Journals Inc., USA
Asian Journal of Marketing is a broad-based scholarly journal designed to bridge the gap between theory and application. Scope of the journal covers: Consumer behavior, advertising and branding issues, sales management and personal selling, methodology and meta-theory of marketing research, international and export marketing, new product development and innovation, relating and distribution, macro-marketing and social issues, promotion management, marketing communications, pricing and economic decision making in marketing and marketing models.
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