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Asian Journal of Marketing

Publisher: Academic Journals Inc., USA

Asian Journal of Marketing is a broad-based scholarly journal designed to bridge the gap between theory and application. Scope of the journal covers: Consumer behavior, advertising and branding issues, sales management and personal selling, methodology and meta-theory of marketing research, international and export marketing, new product development and innovation, relating and distribution, macro-marketing and social issues, promotion management, marketing communications, pricing and economic decision making in marketing and marketing models.

Submit your best paper to Asian Journal of Marketing via online submission system.


pISSN: 1819-1924

Citations


Most Cited


The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China’s Telecommunications Industry
56 Citations

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research
39 Citations

An Inductive Learning Approach to Market Segmentation based on Customer Profile Attributes
26 Citations

Indexed In


  • ASCI-Database
  • Asian Digital Library
  • Google Scholar
Asian Digital Library
Google Scholar

Journal Metrics


Acceptance

52 %

Citations

230

APC

325 $

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