Subscribe Now Subscribe Today
Science Alert
 
FOLLOW US:     Facebook     Twitter
Blue
   
Curve Top
Asian Journal of Marketing
  Year: 2009 | Volume: 3 | Issue: 1 | Page No.: 20-32
DOI: 10.3923/ajm.2009.20.32
 
Facebook Twitter Digg Reddit Linkedin StumbleUpon E-mail
The Influence of Children on Family Purchasing Decisions in Turkey
B. Guneri, O. Yurt, M.D. Kaplan and M. Delen

Abstract:
This research focuses on the influence of children on family purchasing decision-making in Turkey, a country with distinct cultural characteristics. The study provides empirical evidence based on data, collected from 849 families. The general findings of this study suggest that the children`s influence on family decision-making in Turkey is limited to products of direct use to children. Findings also reveal that the children are more influential on need recognition, where to buy, when to buy and which to buy sub-decisions. On the other hand, the parents perceive children to have very little influence on family-decision making, as they state themselves as the most influential units of family decision-making. This study suggests that parents underestimate the role of their children on family buying decisions.
PDF Fulltext XML References Citation Report Citation
 RELATED ARTICLES:
  •    Is Parenting Style and Sociodemographic Status of Parents Related to Children’s Healthy Eating Activity in a Multicultural Society Like Mauritius?
How to cite this article:

B. Guneri, O. Yurt, M.D. Kaplan and M. Delen, 2009. The Influence of Children on Family Purchasing Decisions in Turkey. Asian Journal of Marketing, 3: 20-32.

DOI: 10.3923/ajm.2009.20.32

URL: https://scialert.net/abstract/?doi=ajm.2009.20.32

 
COMMENT ON THIS PAPER
 
 
 

 

 
 
 
 
 
 
 
 
 

 
 
 
 
 

       

       

Curve Bottom