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Asian Journal of Marketing

Year: 2014 | Volume: 8 | Issue: 2 | Page No.: 54-70
DOI: 10.3923/ajm.2014.54.70

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Authors


R.K. Srivastava

Country: India

Keywords


  • Chinese product
  • country of origin
  • emerging market
  • perception
  • Purchase behavior
Research Article

Impact of Country of Origin on Indian Consumers-study of Chinese Brands

R.K. Srivastava
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How to cite this article

R.K. Srivastava , 2014. Impact of Country of Origin on Indian Consumers-study of Chinese Brands. Asian Journal of Marketing, 8: 54-70.

DOI: 10.3923/ajm.2014.54.70

URL: https://scialert.net/abstract/?doi=ajm.2014.54.70

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