• [email protected]
  • +971 507 888 742
Submit Manuscript
SciAlert
  • Home
  • Journals
  • Information
    • For Authors
    • For Referees
    • For Librarian
    • For Societies
  • Contact
  1. Asian Journal of Scientific Research
  2. Vol 11 (3), 415-427, 2018
  • Issues
    Online First Current Issue All Issues
  • Information About
    Aims and Scope Editorial Board Guide to Authors Article Processing Charges
    Submit a Manuscript

Asian Journal of Scientific Research

Year: 2018 | Volume: 11 | Issue: 3 | Page No.: 415-427
DOI: 10.3923/ajsr.2018.415.427

Facebook Twitter Reddit Linkedin E-mail
Google Scholar ASCI

Keywords


  • celebrities
  • Generation Y-ers
  • CB-endorsement
  • purchase intention
  • Attitude

Celebrity-Brand Endorsement: A Study on its Impacts on Generation Y-ers in Nigeria

Daha Tijjani Abdurrahaman , Acheampong Owusu, Bakare Akeem Soladoye and K. Ramanathan Kalimuthu
Abstract PDF Fulltext XML References Citation

Comments


Dinh Duyen
24 May, 2019

Dear Mr./Ms,

I'm doing a research study relating to the impact of celebrity endorsement. I'm so interested in your adopted framework model.
How can I have further information about your study report, as well as the survey questionnaire?

Hope you can support us to complete our research. Thank you very much.
I'm looking forward to hearing from you.

Best regards,
Dinh Duyen.

Leave a Reply


Your email address will not be published. Required fields are marked *

Useful Links

  • Journals
  • For Authors
  • For Referees
  • For Librarian
  • For Socities

Contact Us

Office Number 1128,
Tamani Arts Building,
Business Bay,
Deira, Dubai, UAE

Phone: +971 507 888 742
Email: [email protected]

About Science Alert

Science Alert is a technology platform and service provider for scholarly publishers, helping them to publish and distribute their content online. We provide a range of services, including hosting, design, and digital marketing, as well as analytics and other tools to help publishers understand their audience and optimize their content. Science Alert works with a wide variety of publishers, including academic societies, universities, and commercial publishers.

Follow Us
© Copyright Science Alert. All Rights Reserved