,
Acheampong Owusu,
Bakare Akeem Soladoye and K. Ramanathan Kalimuthu
Citation to this article as recorded by 
|
Proceedings of International Conference on Information Technology and Applications Lecture Notes in Networks and Systems |
|
Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users Innovative Marketing Vol. 21, Issue 2, 27, 2025 |
|
Product-based marketing strategies: pork consumption in Taiwan and Japan British Food Journal Vol. 126, Issue 3, 1202, 2024 |
|
FENOMEN ÜNLÜ İŞ BİRLİĞİ İÇERİKLİ YOUTUBE REKLAMLARIN TÜKETİCİLERİN DİKKATİ VE DUYGUSAL UYARILMA ÜZERİNDEKİ ETKİSİ: PSİKOFİZYOLOJİK VERİ HASADI TEKNİĞİ ÜZERİNE BİR ARAŞTIRMA Intermedia International E-journal Vol. 11, Issue 20, 1, 2024 |
|
Industry Forward and Technology Transformation in Business and Entrepreneurship Industry Forward and Technology Transformation in Business and Entrepreneurship |
|
Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study Sustainability Vol. 15, Issue 6, 5129, 2023 |
|
Forwarding of Messages Via WhatsApp: The Mediating Role of Emotional Evocativeness Howard Journal of Communications Vol. 33, Issue 3, 265, 2022 |
|
Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork Foods Vol. 10, Issue 10, 2396, 2021 |
|
Exploring the Dynamics of Consumerism in Developing Nations Advances in Marketing, Customer Relationship Management, and E-Services |
|
Local and international celebrity endorsers’ credibility and consumer purchase intentions Acta Commercii Vol. 19, Issue 1, , 2019 |
How to cite this article
Daha Tijjani Abdurrahaman, Acheampong Owusu, Bakare Akeem Soladoye and K. Ramanathan Kalimuthu, 2018. Celebrity-Brand Endorsement: A Study on its Impacts on
Generation Y-ers in Nigeria. Asian Journal of Scientific Research, 11: 415-427.
DOI: 10.3923/ajsr.2018.415.427
URL: https://scialert.net/abstract/?doi=ajsr.2018.415.427
DOI: 10.3923/ajsr.2018.415.427
URL: https://scialert.net/abstract/?doi=ajsr.2018.415.427