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Daha Tijjani Abdurrahaman, Acheampong Owusu, Bakare Akeem Soladoye and K. Ramanathan Kalimuthu, 2018. Celebrity-Brand Endorsement: A Study on its Impacts on
Generation Y-ers in Nigeria. Asian Journal of Scientific Research, 11: 415-427.
DOI: 10.3923/ajsr.2018.415.427
URL: https://scialert.net/abstract/?doi=ajsr.2018.415.427
DOI: 10.3923/ajsr.2018.415.427
URL: https://scialert.net/abstract/?doi=ajsr.2018.415.427