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Journal of Applied Sciences

Year: 2015 | Volume: 15 | Issue: 2 | Page No.: 240-247
Research Article

Moderating Effect of Environmental Turbulence on New Product Development Cycle Time in the Telecom Industry

Turki Abdullah Alanazi
Othman Yeop Abdullah Graduate School of Business,University Utara Malaysia, Kedah, 06010, Malaysia
Asmat Nizam Abdul Talib
Othman Yeop Abdullah Graduate School of Business,University Utara Malaysia, Kedah, 06010, Malaysia
Hasbullah Ashari
Othman Yeop Abdullah Graduate School of Business,University Utara Malaysia, Kedah, 06010, Malaysia
Rabiul Islam
School of Economics, Finance and Banking, College of Business, University Utara Malaysia, Kedah, 06010, Malaysia
The present study designated the impact of teamwork quality on New Product Development (NPD) cycle time through the moderated environmental turbulence in the telecommunication industry in Saudi Arabia. The aim of this study was to obtain the moderating effect of environmental turbulence on new product development cycle time in the telecom industry. Random sampling was used to select respondents for a survey. The PLS-SEM was used to analyze the direct and indirect relationships between teamwork quality, environmental turbulence and NPD cycle time while path coefficient and assessment of measurement and structural model used to test the research hypotheses. Findings indicated that environmental turbulence moderated the relationship between two factors of teamwork quality, namely, communication and coordination and NPD cycle time. Environmental turbulence did not moderate balance of member contribution, mutual support, effort and cohesion. The study also provides a theoretical understanding of how teamwork qualities drive new product development cycle time.
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