Hasliza Hassan
Faculty of Management, Multimedia University, Jalan Multimedia, 63100 Cyberjaya, Selangor, Malaysia
Muhammad Sabbir Rahman
Graduate School of Management, Multimedia University, Jalan Multimedia, 63100 Cyberjaya, Selangor, Malaysia
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Hasliza Hassan and Muhammad Sabbir Rahman, 2012. Personality Expression Through Hypermarket Brand Extension Products. Asian Journal of Marketing, 6: 27-34.
DOI: 10.3923/ajm.2012.27.34
URL: https://scialert.net/abstract/?doi=ajm.2012.27.34
DOI: 10.3923/ajm.2012.27.34
URL: https://scialert.net/abstract/?doi=ajm.2012.27.34