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How to cite this article
Sheng Chung Lo, Jane Tung, Karen Yuan Wang and Kai-Ping Huang, 2017. Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation. Journal of Applied Sciences, 17: 357-364.
DOI: 10.3923/jas.2017.357.364
URL: https://scialert.net/abstract/?doi=jas.2017.357.364
DOI: 10.3923/jas.2017.357.364
URL: https://scialert.net/abstract/?doi=jas.2017.357.364