Mini Review
Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation
Department of Travel Management, Hsing Wu University, Taiwan, Republic of China
Jane Tung
Department of Marketing and Distribution Management, Hsing Wu University, Taiwan, Republic of China
Karen Yuan Wang
Management Discipline Group, University of Technology Sydney, Sydney, Australia
Kai-Ping Huang
Department of Business Administration, Fu Jen Catholic University, No. 510 Zhongzheng Road, Xinzhuang District, New Taipei City, 24205 Taiwan, Republic of China
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