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Information Technology Journal

Year: 2010 | Volume: 9 | Issue: 3 | Page No.: 488-493
DOI: 10.3923/itj.2010.488.493

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Authors


Yi-Hsin Wang

Country: China

Ding-An Chiang

Country: China

Sheng-Wei Lai

Country: China

Cheng-Jung Lin

Country: China

Keywords


  • marketing
  • data mining
  • churn
  • decision tree
  • clustering
  • WIFLY
  • Customer relationship management
Research Article

Applying Data Mining Techniques to WIFLY in Customer Relationship Management

Yi-Hsin Wang, Ding-An Chiang, Sheng-Wei Lai and Cheng-Jung Lin
PDF Abstract Fulltext XML References

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How to cite this article

Yi-Hsin Wang, Ding-An Chiang, Sheng-Wei Lai and Cheng-Jung Lin, 2010. Applying Data Mining Techniques to WIFLY in Customer Relationship Management. Information Technology Journal, 9: 488-493.

DOI: 10.3923/itj.2010.488.493

URL: https://scialert.net/abstract/?doi=itj.2010.488.493

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