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For brand alliance social or cause related marketing which one is better? A study in emerging markets International Journal of Nonprofit and Voluntary Sector Marketing |
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How to cite this article
R.K. Srivastava , 2016. A Comparative Study of Humour Versus Emotional
Advertisements on Consumer Behavior. Asian Journal of Marketing, 10: 8-21.
DOI: 10.3923/ajm.2016.8.21
URL: https://scialert.net/abstract/?doi=ajm.2016.8.21
DOI: 10.3923/ajm.2016.8.21
URL: https://scialert.net/abstract/?doi=ajm.2016.8.21