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Jiang, J. and X. Tao, 2011. Responses of Chinese consumers to corporate advertising themes: Cue applicability and contextual priming effects. Asian J. Market., 5: 17-30.
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English and other languages in Italian advertising
World Englishes Vol. 38, Issue 3, 417, 2019

Responses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects
Asian Journal of Marketing Vol. 5, Issue 1, 17, 2011

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