Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank

Research Article

Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank

Alireza Pakdin Amiri, Morteza Pakdin Amiri and Mojtaba Pakdin Amiri

Purpose of this study was an investigation and explanation of effective factors on improving e-banking by using Fuzzy TOPSIS in Parsian bank. Based on, it reviewed literature of e-banking in special. Instruments of collecting data were documents and interviews, to explain effective factors on improving the e-banking by emphasize on fuzzy TOPSIS. This method is presenting aiming at solving MCDM problems in which the weights of criteria are unequal. The results are showed in the entire factors; operational, technical and strategic have the most effect on Improving of e-banking. With other words, this bank for endurance in the competitive situation needs to promote e-channel specific marketing, rapid delivery of services, responsive customer service, 24 h availability of services, systems and channels integration, security, having multiple channels, mixed strategy selection of vendors and systematic change management.

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Alireza Pakdin Amiri, Morteza Pakdin Amiri and Mojtaba Pakdin Amiri, 2009. Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank. Journal of Applied Sciences, 9: 2786-2793.

DOI: 10.3923/jas.2009.2786.2793

URL: https://scialert.net/abstract/?doi=jas.2009.2786.2793

Journal of Applied Sciences

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Authors

Alireza Pakdin Amiri

Morteza Pakdin Amiri

Mojtaba Pakdin Amiri

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Research Article

Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank

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