Subscribe Now Subscribe Today
Science Alert
 
Blue
   
Curve Top
Journal of Applied Sciences
  Year: 2009 | Volume: 9 | Issue: 15 | Page No.: 2786-2793
DOI: 10.3923/jas.2009.2786.2793
 
Facebook Twitter Digg Reddit Linkedin StumbleUpon E-mail

Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank

Alireza Pakdin Amiri, Morteza Pakdin Amiri and Mojtaba Pakdin Amiri

Abstract:
Purpose of this study was an investigation and explanation of effective factors on improving e-banking by using Fuzzy TOPSIS in Parsian bank. Based on, it reviewed literature of e-banking in special. Instruments of collecting data were documents and interviews, to explain effective factors on improving the e-banking by emphasize on fuzzy TOPSIS. This method is presenting aiming at solving MCDM problems in which the weights of criteria are unequal. The results are showed in the entire factors; operational, technical and strategic have the most effect on Improving of e-banking. With other words, this bank for endurance in the competitive situation needs to promote e-channel specific marketing, rapid delivery of services, responsive customer service, 24 h availability of services, systems and channels integration, security, having multiple channels, mixed strategy selection of vendors and systematic change management.
PDF Fulltext XML References Citation Report Citation
 RELATED ARTICLES:
  •    An Analytical Network Process Approach for Evaluating Banking Performance Based on Balanced Scorecard
  •    Evaluating Success Factors on E-banking Implementation: a Fuzzy MCDM Application
  •    An Investigation into the Determinant of Customers’ Preferences and Satisfaction of Internet Banking (Empirical Study of Iranian Banking Industry)
How to cite this article:

Alireza Pakdin Amiri, Morteza Pakdin Amiri and Mojtaba Pakdin Amiri, 2009. Improving the Effective Factors on E-banking System by using Fuzzy TOPSIS in Parsian Bank. Journal of Applied Sciences, 9: 2786-2793.

DOI: 10.3923/jas.2009.2786.2793

URL: https://scialert.net/abstract/?doi=jas.2009.2786.2793

COMMENT ON THIS PAPER
 
 
 

 

 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 

Curve Bottom