Katharina Hutter
Department of Marketing, Faculty of Business Management and Economics, Technical University of Dresden, 01062 Dresden, Germany
Stefan Hoffmann
Department of Marketing, Faculty of Business Management and Economics, Technical University of Dresden, 01062 Dresden, Germany
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Katharina Hutter and Stefan Hoffmann, 2011. Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research. Asian Journal of Marketing, 5: 39-54.
DOI: 10.3923/ajm.2011.39.54
URL: https://scialert.net/abstract/?doi=ajm.2011.39.54
DOI: 10.3923/ajm.2011.39.54
URL: https://scialert.net/abstract/?doi=ajm.2011.39.54