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Journal of Applied Sciences
  Year: 2014 | Volume: 14 | Issue: 6 | Page No.: 510-517
DOI: 10.3923/jas.2014.510.517
 
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Reinforcing the Need for Green Practices Through a Green Knowledge Society

Jian Ai Yeow, Poh Kiat Ng, Kian Siong Jee and Poh Chuan Goh

Abstract:
With the advent of the industrial revolution, green practice has evolved to become more than simply a message but an important mission in society. In support of this importance, this study aims to investigate the relationship between a green knowledge society and the need for green practices. In order to facilitate this study, surveys were used for data collection. A total of 300 questionnaires were sent out and 190 responses were received. The data were analyzed using descriptive, reliability, correlations and multiple linear regression analyses. It was found that the adjusted R2 value was 0.385, which indicates that 38.5% of the variance in the need for green practices can be significantly explained by social environmental issues, social responsibility and government rules and legislation. It was also found that a positively significant relationship existed between a green knowledge society and the need for green practices among consumers. Also, the government rules and legislation factors were found to be of unparalleled importance in efforts to reinforce the need for green practices. The results of this study can be enhanced by identifying other possible underlying factors that drive the need for individuals to implement green practices. The outcome of this study can be potentially used as a consumer awareness guideline to reinforce the need for green practices among green knowledge societies.
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How to cite this article:

Jian Ai Yeow, Poh Kiat Ng, Kian Siong Jee and Poh Chuan Goh, 2014. Reinforcing the Need for Green Practices Through a Green Knowledge Society. Journal of Applied Sciences, 14: 510-517.

DOI: 10.3923/jas.2014.510.517

URL: https://scialert.net/abstract/?doi=jas.2014.510.517

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