Fang Qin
National Engineering Laboratory for Modern Silk, (NELMS) Soochow
Bin-Fei Gu
National Engineering Laboratory for Modern Silk, (NELMS) Soochow
Guo-Lian Liu
National Engineering Laboratory for Modern Silk, (NELMS) Soochow
ABSTRACT
Fashion design has transformed from production orientation to consumption orientation, with the rise of competition in garment industry. It is important to study consumers psychology and perception process. In this paper, silhouette of female suits was studied based on information process theory in cognitive psychology and praxiology experiments with E-Prime were carried out to replace traditional questionnaires in Kansei Engineering to calculate the behavior data of subjects. Three silhouette elements (waist, length and hem) of female suits were mentioned and pictures of female suits with different levels of waist, length and hem size were chosen as stimulation samples to examine subjects sense of fashion. The results showed that the subjects sense of fashion was significantly influenced and changed regularly with waist, length and hem opening size, of which characteristic silhouette elements were confirmed to have a positive impact on the sense of fashion and the interaction effect of silhouette elements also affected peoples perception in evaluating female suits. This work provided behavior basis for studying silhouette element effect on perception of female suit silhouette and would support cognitive neuroscience mechanism in further research. Data results may also provide research basis for evaluation or computer simulation system of fashion design, even product design in other areas.
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How to cite this article
Fang Qin, Bin-Fei Gu and Guo-Lian Liu, 2013. Optimization Design of Female Suit Silhouettes Based on Visual Perception. Journal of Applied Sciences, 13: 2639-2645.
DOI: 10.3923/jas.2013.2639.2645
URL: https://scialert.net/abstract/?doi=jas.2013.2639.2645
DOI: 10.3923/jas.2013.2639.2645
URL: https://scialert.net/abstract/?doi=jas.2013.2639.2645
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Mustafa bin Mamat Reply
Very good article, an application of optimization in real life.