Xie Fenghua
Business Administration College, Zhejiang University of Finance and Economics, Zhejiang Hangzhou, Zip Code, 310018, China
Zhai Xiaoye
Business School, Xiangtan University, Hunan, Xiangtan, Zip Code, 411105, China
Yao Yuqing
Business Administration College, Zhejiang University of Finance and Economics, Zhejiang Hangzhou, Zip Code, 310018, China
ABSTRACT
Nowadays, customers purchasing attention has changed from comparison of traditional buying factors, price or function, to measuring after-sales service. However, the failure of home appliance after-sales service will not only do ham to clients, but also cause extremely negative impacts on enterprise management and development. By making questionnaire survey of Haier home appliance after-sales service, this study learned something about this field. Finally, the study did some research and analysis on the base of this.
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How to cite this article
Xie Fenghua, Zhai Xiaoye and Yao Yuqing, 2013. Analysis of Haier Home Appliance After-sales Service Recovery Illustrated by the Case of Jiaxing. Journal of Applied Sciences, 13: 1661-1664.
DOI: 10.3923/jas.2013.1661.1664
URL: https://scialert.net/abstract/?doi=jas.2013.1661.1664
DOI: 10.3923/jas.2013.1661.1664
URL: https://scialert.net/abstract/?doi=jas.2013.1661.1664
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