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Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54. CrossRef |
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Entrepreneurial competencies of undergraduate students: The case of universities in Nigeria The International Journal of Management Education Vol. 19, Issue 1, 100452, 2021 |
Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research Asian Journal of Marketing Vol. 5, Issue 2, 39, 2011 |
How to cite this article
Sahal Ali Al-Marwai and Sreenivasan Jayashree, 2010. Strategic Advantages of Creative Advertising Modes-A Saudi Arabian Perception. Journal of Applied Sciences, 10: 349-353.
DOI: 10.3923/jas.2010.349.353
URL: https://scialert.net/abstract/?doi=jas.2010.349.353
DOI: 10.3923/jas.2010.349.353
URL: https://scialert.net/abstract/?doi=jas.2010.349.353