Research Article
An Empirical Research on Conceptualisation of Relational Value
Faculty of Management, Graduate School of Management, Multimedia University, 63100 Cyberjaya, Selangor, Malaysia
Sharifah Latifah Syed Abdul Kadir
Faculty of Business and Accountancy, University Malaya, 50603 Kuala Lumpur, Malaysia
Muhammad Sabbir Rahman
Faculty of Management, Graduate School of Management, Multimedia University, 63100 Cyberjaya, Selangor, Malaysia