Research Article
Channels of Electronic Word-of-mouth Affecting Consumers Buying Decision-making Process in the Low Cost Carriers (LCCs)
Administrative and Management College, King Mongkut`s Institute of Technology Ladkrabang, 1 Chalongkrung Soi 1, Ladkrabang, 10520, Bangkok, Thailand
Vinai Panjakajornsak
Administrative and Management College, King Mongkut`s Institute of Technology Ladkrabang, 1 Chalongkrung Soi 1, Ladkrabang, 10520, Bangkok, Thailand