Yao Yuchen
Business School, Hohai University, 210000, Nanjing, Jiangsu, China
Shen Ju-Qin
Business School, Hohai University, 210000, Nanjing, Jiangsu, China
ABSTRACT
In the supply chain of traceable agricultural products, false information may come out and thereby the quality safety of agricultural products will be greatly influenced, because of the different interest choices among different parts in the chain. Based on the game theory, this study made a detailed analysis of the information transmission between farmers and retailers in three cases of asymmetric information and put forward the corresponding countermeasures.
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How to cite this article
Yao Yuchen and Shen Ju-Qin, 2013. Study on the Transmission of Information in the Supply Chain of Traceable
Agricultural Products Based on Game Theory. Journal of Applied Sciences, 13: 2584-2588.
DOI: 10.3923/jas.2013.2584.2588
URL: https://scialert.net/abstract/?doi=jas.2013.2584.2588
DOI: 10.3923/jas.2013.2584.2588
URL: https://scialert.net/abstract/?doi=jas.2013.2584.2588
REFERENCES
- Caswell, J. and E.M. Mojduszka, 1996. Using informational labeling to influence the market for quality in food products. Am. J. Agric. Econ., 78: 1248-1253.
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