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Research Article

Analysis of Haier Home Appliance After-sales Service Recovery Illustrated by the Case of Jiaxing

Xie Fenghua, Zhai Xiaoye and Yao Yuqing
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Nowadays, customers’ purchasing attention has changed from comparison of traditional buying factors, price or function, to measuring after-sales service. However, the failure of home appliance after-sales service will not only do ham to clients, but also cause extremely negative impacts on enterprise management and development. By making questionnaire survey of Haier home appliance after-sales service, this study learned something about this field. Finally, the study did some research and analysis on the base of this.

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  How to cite this article:

Xie Fenghua, Zhai Xiaoye and Yao Yuqing, 2013. Analysis of Haier Home Appliance After-sales Service Recovery Illustrated by the Case of Jiaxing. Journal of Applied Sciences, 13: 1661-1664.

DOI: 10.3923/jas.2013.1661.1664


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