Pallabi Mishra
Vinod Gupta School of Management (VGSOM), Indian Institute of Technology (IIT), Kharagpur, West Bengal, India
Biplab Datta
Vinod Gupta School of Management (VGSOM), Indian Institute of Technology (IIT), Kharagpur, West Bengal, India
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Pallabi Mishra and Biplab Datta, 2011. Brand Name: The Impact Factor. Research Journal of Business Management, 5: 109-116.
DOI: 10.3923/rjbm.2011.109.116
URL: https://scialert.net/abstract/?doi=rjbm.2011.109.116
DOI: 10.3923/rjbm.2011.109.116
URL: https://scialert.net/abstract/?doi=rjbm.2011.109.116
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