Evaluating Gender's Mental Model Patterns for User Interface Design: Mobile Shopping Apps

Aslina Baharum, Noor Fzlinda Fabeil, Nur Shahida Ab Fatah, Sharifah Milda Amirul, Nurul Hidayah Mat Zain and Rozita Ismail

Journal of Engineering and Applied Sciences 13 ( 9 SI ): 7086 - 7090 , 2018