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Asian Journal of Marketing

Year: 2009 | Volume: 3 | Issue: 2 | Page No.: 33-51
DOI: 10.3923/ajm.2009.33.51
Measuring and Evaluating Business Students Satisfaction Perceptions at Public and Private Universities in Jordan
A.M. Basheer Al-Alak

Abstract: This study assessed overall business students satisfaction perceptions from the higher education institutions in Jordan and investigated the differences in satisfaction perceptions of business students from three public and three private universities. The results of this study show that business colleges at private universities are really competing well and even well ahead of business colleges at government universities in delivering services and other related outputs. Business students at private universities perceive higher quality services than their counterparts at public universities and are much more satisfied with such services compared to business students at public universities. It is quite evident that business colleges at private universities are differentiating themselves by delivering consistently higher quality services than business colleges at public universities.

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How to cite this article
A.M. Basheer Al-Alak , 2009. Measuring and Evaluating Business Students Satisfaction Perceptions at Public and Private Universities in Jordan. Asian Journal of Marketing, 3: 33-51.

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