Research Article
Responses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects
Department of Marketing, School of Business, Renmin University of China, No. 59, Zhongguancun Street, Haidian District, Beijing, 100872, China
Xiaobo Tao
Department of Management, School of Economics and Management, North China University of Technology, No. 5, Jinyuanzhuang Road, Shijingshan District, Beijing, 100144, China