The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from Chinas Telecommunications Industry
Jing Jiang, Ting-Jui Chou and Xiaobo Tao
Asian Journal of Marketing Volume 5, Number 1, 1-16, 2011
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Responses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects
Jing Jiang and Xiaobo Tao
Asian Journal of Marketing Volume 5, Number 1, 17-30, 2011
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The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand
Asian Journal of Marketing Volume 5, Number 1, 31-38, 2011
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