Research Article
Consumer Behavioural Buying Patterns on the Demand for Detergents Using Hierarchically Multiple Polynomial Regression Model
School of Science and Technology, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, 88400, Malaysia
Noraini Abdullah
School of Science and Technology, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, 88400, Malaysia
G. Khuneswari
University of Glasgow, School of Mathematics and Statistics, G12 8QQ Glasgow, United Kingdom