Research Article
Social Customer Relationship Management and Differentiation Strategy Affecting Banking Performance Effectiveness
Administration and Management College, King Mongkut`s Institute of Technology Ladkrabang, Thailand
J. Trimetsoontorn
Administration and Management College, King Mongkut`s Institute of Technology Ladkrabang, Thailand
W. Fongsuwan
Administration and Management College, King Mongkut`s Institute of Technology Ladkrabang, Thailand