Research Article
Relationship between the Integratedness Criteria of Marketing Communication Tools and Consumer Based Brand Equity (CBBE) in Irans Food Industry
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Vahid Nasehifar
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Seyed Mohammad Taghi Taghavifard
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Amir Ghafourian Shagerdi
Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran Faculty Member Imam Reza, International University Mashhad, Iran