Xu An-Xin
School of Management, Fujian Agriculture and Forestry University, Fujian, 350002, Fuzhou, China
ABSTRACT
Taking creative enterprises as the research objects, this study analyzes their mechanism of after competitive strategic alliance and the dynamic stability of strategy selection from the perspective of evolutionary game theory on creative enterprises strategic alliance. The result shows that the evolutionary process of competition and cooperation behavior is mainly affected by three factors and they are respectively additional revenue that from choosing alliance, input costs of alliance and the successful probability of gaining benefits. It provides some useful references for building a stable and effective alliance mechanism of creative enterprises.
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How to cite this article
Xu An-Xin, 2013. A Study on After-competition Strategic Alliance of Creative Enterprises
Based on Evolutionary Game Theory. Journal of Applied Sciences, 13: 2853-2857.
DOI: 10.3923/jas.2013.2853.2857
URL: https://scialert.net/abstract/?doi=jas.2013.2853.2857
DOI: 10.3923/jas.2013.2853.2857
URL: https://scialert.net/abstract/?doi=jas.2013.2853.2857
REFERENCES
- Smith, J.M., 1974. The theory of games and the evolution of animal conflicts. J. Theor. Biol., 47: 209-221.
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