Ma Wencong
School of Management, Guangdong University of Technology, Guangzhou, 510520, China
Zhang Guangyu
School of Management, Guangdong University of Technology, Guangzhou, 510520, China
Ding Baojun
School of Business Administration, South China University of Technology, Guangzhou, 510641, China
ABSTRACT
Enhancing NPD efficiency through cross-functional integrations is the key to new product development management. However, empirical studies in this subject are scarce. This study investigates the effects of five different cross-functional integrations on NPD efficiency from knowledge acquisition perspective. It also explores the impact of knowledge acquisition on NPD efficiency. Finally, we found the relationships between five different cross-functional integrations and NPD efficiency are not same and we clarified the mechanisms that cross-functional integrations have significant effects on NPD efficiency through knowledge acquisition. These results can provide implications for the NPD management practices.
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How to cite this article
Ma Wencong, Zhang Guangyu and Ding Baojun, 2013. Impact of Cross-functional Integration on Npd Efficiency: The Knowledge
Acquisition Perspective. Journal of Applied Sciences, 13: 2519-2525.
DOI: 10.3923/jas.2013.2519.2525
URL: https://scialert.net/abstract/?doi=jas.2013.2519.2525
DOI: 10.3923/jas.2013.2519.2525
URL: https://scialert.net/abstract/?doi=jas.2013.2519.2525
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