Qi Bin
School of Mechanical Engineering, Northwestern Polytechnical University, Xi`an, 710072, People�s Republic of China
Yu Suihuai
School of Mechanical Engineering, Northwestern Polytechnical University, Xi`an, 710072, People�s Republic of China
He Weiping
School of Mechanical Engineering, Northwestern Polytechnical University, Xi`an, 710072, People�s Republic of China
ABSTRACT
Based on the form of fuel tankers, the eye tracking experiment was adopted to measure the users perception sequence of accessories. The weight value between accessories and holistic style was calculated. The key features that affected the cognitive style were extracted with the experiment of Kansei engineering. Combined with the methods of expert interviews, questionnaires and image scales, the relationship between the accessories style and the product form features was explored to structure the model of product cognitive style. The adjectives of tanker form were obtained and the image space of tanker form was build. The method of tanker form design for style image could enhance the production continuous innovation and maintain the sustainable development of enterprises.
PDF References Citation
How to cite this article
Qi Bin, Yu Suihuai and He Weiping, 2013. Product Cognitive Style Based on Kansei Engineering and Visual Track Experiments. Journal of Applied Sciences, 13: 2341-2345.
DOI: 10.3923/jas.2013.2341.2345
URL: https://scialert.net/abstract/?doi=jas.2013.2341.2345
DOI: 10.3923/jas.2013.2341.2345
URL: https://scialert.net/abstract/?doi=jas.2013.2341.2345
REFERENCES
- Demirtas, E.A., A.S. Anagun and G. Koksal, 2009. Determination of optimal product styles by ordinal logistic regression versus conjoint analysis for kitchen faucets. Int. J. Ind. Ergon., 39: 866-875.
CrossRefDirect Link - Herriotts, P., 2005. Identification of vehicle design requirements for older drivers. Applied Ergon., 36: 255-262.
CrossRefDirect Link - Lai, H.H., Y.M. Chang and H.C. Chang, 2005. A robust design approach for enhancing the feeling quality of a product: A car profile case study. Int. J. Ind. Ergon., 35: 445-460.
CrossRefDirect Link - Lindgaard, G. and D. Caple, 2001. A case study in iterative keyboard design using participatory design techniques. Applied Ergon., 32: 71-80.
CrossRefDirect Link - Llinares, C. and A.F. Page, 2011. Kano's model in Kansei Engineering to evaluate subjective real estate consumer preferences. Int. J. Ind. Ergon., 41: 233-246.
CrossRefDirect Link - Luo, S.J., Y.T. Fu and Y.X. Zhou, 2012. Perceptual matching of shape design style between wheel hub and car type. Int. J. Ind. Ergon., 42: 90-102.
CrossRefDirect Link - McCormack, J.P., J. Cagan and C.M. Vogel, 2004. Speaking the Buick language: Capturing, understanding and exploring brand identity with shape grammars. Des. Stud., 25: 1-29.
CrossRefDirect Link - Nagamachi, M., 2002. Kansei engineering as a powerful consumer-oriented technology for product development. Applied Ergon., 33: 289-294.
CrossRefDirect Link - Park, W., S.H. Han, S. Kang, Y.S. Park and J. Chun, 2011. A factor combination approach to developing style guides for mobile phone user interface. Int. J. Ind. Ergon., 41: 536-545.
CrossRefDirect Link - Poirson, E., J.F. Petiot and F. Richard, 2010. A method for perceptual evaluation of products by naive subjects: Application to car engine sounds. Int. J. Ind. Ergon., 40: 504-516.
CrossRefDirect Link - Shen, W., Y. Matsubara, J.R. Wilson and M. Nagamachi, 2000. A cross-cultural study of vehicle front mask design using Kansei engineering approach. Proc. Hum. Factors Ergon. Soc., 44: 6372-6375.
CrossRefDirect Link - Yan, H.B., V.N. Huynh, T. Murai and Y. Nakamori, 2008. Kansei evaluation based on prioritized multi-attribute fuzzy target-oriented decision analysis. Inform. Sci., 178: 4080-4093.
CrossRefDirect Link