Lin Wenhe
School of Management, Fujian Agriculture and Forestry University, Fujian, Fuzhou, 350002, China
Xu An-xin
School of Management, Fujian Agriculture and Forestry University, Fujian, Fuzhou, 350002, China
ABSTRACT
Cyber games commodities are directly driven by consumers. Its resource, factors and operations carry on dynamic combination according to the changing demand. This study takes one of cyber games for case, uses questionnaire survey to typical consumers groups and then concludes the main factors of consumers demand on cyber games product by techniques of factor analysis and structure equation model. Based on these results, this study applies it on cyber games commodities and constitutes marketing strategies of creative commodities.
PDF References Citation
How to cite this article
Lin Wenhe and Xu An-xin, 2013. Study on the Influencing Factors of Consumers
Demand on Cyber Games Commodities. Journal of Applied Sciences, 13: 1665-1668.
DOI: 10.3923/jas.2013.1665.1668
URL: https://scialert.net/abstract/?doi=jas.2013.1665.1668
DOI: 10.3923/jas.2013.1665.1668
URL: https://scialert.net/abstract/?doi=jas.2013.1665.1668