Research Article
Experience as a Marketing Tools: A Distinct Thinking under Developing Countrys Consumers Perspective
Graduate School of Management Multimedia University, Cyberjaya Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
Abdul Highe Khan
Faculty of Economics and Management Science, International Islamic University, Malaysia
Masum Murtaza
Department of Business Administration, School of Business, Northern University, Bangladesh
Md. Mahmudul Haque
Faculty of Economics and Management Science, International Islamic University, Malaysia
Bashir Hussain
Department of Business administration, School of Business, North South University, Dhaka Bangladesh