Research Article
Effects of Antecedents of Collectivism on Consumers Intention to Use Social Commerce
School of Business Administration, Kyungpook National University, 701-702 Sankyuk-Dong, Puk-Ku, Daegu, South Korea
Mi-Jin Noh
School of Business Administration, Kyungpook National University, 701-702 Sankyuk-Dong, Puk-Ku, Daegu, South Korea
Kyung-Tag Lee
School of Business Administration, Kyungpook National University, 701-702 Sankyuk-Dong, Puk-Ku, Daegu, South Korea