Jun Hu
School of Software, Nanchang University, Nanchang, Jiangxi, 330047, China
Zhen Ning
School of Software, Nanchang University, Nanchang, Jiangxi, 330047, China
Xinzhou Lu
School of Software, Nanchang University, Nanchang, Jiangxi, 330047, China
Shuai Hao
School of Software, Nanchang University, Nanchang, Jiangxi, 330047, China
ABSTRACT
The existence of Online Water Army makes the mode of depending on regarding customer comments as the criteria of judging sellers become less and less reliable in E-commerce. Based on this fact, from the buyers social network, authors set up a trust model for effective selection of sellers based on the social network and take the advantage of the node of social network on the evaluation feedback result of the seller to assist the customer to make a decision. The model, according to the theory of structural holes of social relations, evaluates the weight of every recommended route formed in the social network and finally gets a trust value which shows the sellers reliability. In this paper, finally, authors take an example and show how to calculate the trust value.
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How to cite this article
Jun Hu, Zhen Ning, Xinzhou Lu and Shuai Hao, 2013. A Trust Model for Effective Selection of Sellers. Information Technology Journal, 12: 2780-2784.
DOI: 10.3923/itj.2013.2780.2784
URL: https://scialert.net/abstract/?doi=itj.2013.2780.2784
DOI: 10.3923/itj.2013.2780.2784
URL: https://scialert.net/abstract/?doi=itj.2013.2780.2784
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