Research Article
Assessing the Influence of Consumer Education, Personality and Social Media in Halal Purchase Behavior
Halal Products Research Institute, Universiti Putra Malaysia, 43400, Serdang, Selangor, Malaysia
Elistina Abu Bakar
Halal Products Research Institute, Universiti Putra Malaysia, 43400, Serdang, Selangor, Malaysia
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Afida Mastura Muhammad Arif
Department of Resource Management and Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor DarulEhsan, Malaysia
Sa`odah Ahmad
Halal Products Research Institute, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
Zuroni MdJusoh
Department of Resource Management and Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor DarulEhsan, Malaysia