Research Article
An Analysis of the Role of Liking on the Memorial Response to Advertising
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia
M. Freo
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia
G. Tassinari
Department of Statistics, University of Bologna, via Belle Arti 41 40126 Bologna, Italia