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Advertising Effectiveness during the Great Recession: the Case Study for Three FMCG Italian Food Categories WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS |
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S. Brasini, M. Freo and G. Tassinari, 2010. An Analysis of the Role of Liking on the Memorial Response to Advertising. Asian Journal of Mathematics & Statistics, 3: 102-110.
DOI: 10.3923/ajms.2010.102.110
URL: https://scialert.net/abstract/?doi=ajms.2010.102.110
DOI: 10.3923/ajms.2010.102.110
URL: https://scialert.net/abstract/?doi=ajms.2010.102.110