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Brand Placement in a Movie Song and its Impact on Brand Equity Journal of Promotion Management |
How to cite this article
R.K. Srivastava , 2017. Impact of Psychic Distance on Global Brand Acceptance. Asian Journal of Marketing, 11: 21-33.
DOI: 10.3923/ajm.2017.21.33
URL: https://scialert.net/abstract/?doi=ajm.2017.21.33
DOI: 10.3923/ajm.2017.21.33
URL: https://scialert.net/abstract/?doi=ajm.2017.21.33