Research Article
The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan
Department of Marketing, Faculty of Economics and Administrative Sciences,AL-Zaytoobah Private University of Jordan, P.O. Box 130, Amman, 11733, Jordan
Ibrahim, A.M. Alnawas
Faculty of Economics and Administrative Sciences,Zarqa Private University, Jordan
Rodina A. Yousif
Faculty of Economics and Administrative Sciences,Zarqa Private University, Jordan
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Hersh Shkak Reply
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