Research Journal of Business Management1819-19322152-0437Academic Journals Inc.10.3923/rjbm.2015.266.284PotivejkulSiriwat PhimolsathienThepparat PimdeePaitoon 2201592Ozone is second only to fluorine as the most powerful oxidant in the world.
Its the most powerful, natural
air and water sanitizer readily available and can break down chemicals into
their basic naturally-occurring component parts. The objectives of this study
were therefore, to test a model of technology adoption used in the ozone generator
industry in Thailand. Self-reporting questionnaires were retrieved from 500
production and engineering managers in both central and eastern Thailand enterprises
from a total of 3,000 distributed. The research framework integrates Corporate
Vision, Awareness, Interest, Evaluation and Trial to hypothesize a theoretical
model to explain and predict adoption of ozone generator technology. All latent
variables in the model have a positive influence on the adoption of Thai ozone
generator technology. The model furthermore consisted of 18 observed variables
with a variable latency of 6 variables which had a positive influence on the
adoption of ozone generator technology. The final structural model was verified
to achieve a good fit with the empirical data at 65% because of the decision
to use new products in ozone generator technology. Using LISREL 8.72 Structural
Equation Modeling (SEM), the results showed that that the variables that influence
technology use the most are Adoption, followed by Interest and Evaluation, followed
by Trial, Awareness and Corporate Vision having the effects of 0.73, 0.53, 0.42,
0.31 and 0.23, respectively.]]>BCC,20122012Beal, G.M. and J.M. Bohlen,19551955Bhattacherjee, A.,200125351370Bourne, F.S.,19591959Chotipanich, S. and V. Lertariyanun,20119282299Davis, F.D.,198913319340Edris, T.A.,199715126133EPA,19821982FAO,1996Gayle, R.,20072007Gonzalez, V., P. Ibarraran, A. Maffioli and S. Rozo,20092009Hagen, A., S. Haile and A. Maghrabi,200313122143Harrison, E.F.,1995334855Henseler, J., C.M. Ringle and R.R. Sinkovics,200920277319Hisrich, R.D.,20122nd Edn.,Pages: 536Pages: 536Hu, L.T. and P.M. Bentler,19996155Huijts, N.M.A., E.J.E. Molin and L. Steg,201216525531Islam, S.M. and A.G. Gronlund,20114414Lauro, C. and V.E. Vinzi,20042004Joreskog, K.G. and D. Sorbom,1992Joreskog, K.G. and D. Sorbom,2001Kalafatis, S.P., M.H. Tsogas and C. Blankson,200015416437Kananurak, N.,201131123133Kotler, P. and G. Armstrong,201315th Global Edn.,Pages: 720Pages: 720Kotler, P. and K. Keller,200612th Edn.,Pages: 412Pages: 412Likert, R.,19721972pp: 101-119pp: 101-119Lionberger, H.F.,1968Meldrum, K.,20102010Michman, R.D. and E.M. Mazze,2001Persson, A.,201247857876Rogers, E.M.,19954th Edn.,Pages: 518Pages: 518Rovinelli, R.J. and R.K. Hambleton,197724960RSC,20142014Schumacker, R.E. and R.G. Lomax,2010Pages: 536Pages: 536Wood, S.L. and C.P. Moreau,2006704457Sudheer, K.P. and V. Indira,2007Pages: 291Pages: 291Franke, N., P. Keinz and C.J. Steger,200973103121Reid, S.E. and U. de Brentani,201027500518Venkatesh, V. and F.D. Davis,200046186204Venkatesh, V.,200011342365Venkatesh, V., M.G. Morris, G.B. Davis and F.D. Davis,200327425478Venkatesh, V. and H. Bala,200839273315Wang, L.K., Y.T. Hung and I.K. Shammas,2005Vol. 3,Pages: 724Pages: 724Weston, R. and P.A. Gore Jr.,200634719751Wingwon, B. and M. Piriyakul,20102010pp: 118Worthington, R.L. and T.A. Whittaker,200634806838Steiger, J.H. and J.C. Lind,19801980pp: 110