Research Journal of Business Management1819-19322152-0437Academic Journals Inc.10.3923/rjbm.2015.188.202PongcharnchavalitSurachet FongsuwanWanno 1201591Customer loyalty is composed of many factors including customer expectations, perceived quality, perceived value, corporate image, customer satisfaction, customer trust/confidence, customer commitment and customer complaints. This study strove to investigate the influence of loyalty factors and the relationship with the Thai information technology product and service sector. Thai ICT investments were expected to grow 7.2% in 2014 over 2013 with 105,000 Wi-Fi hotspots being installed around the country. Study after study stresses the importance of ICT to a nations prosperity, well-being and growth so the studys researchers undertook data analysis using both qualitative and quantitative research methods to examine how perceived product/service quality, customer perceived value and customer trust affect customer loyalty. The results of the study showed that the customer perception of information technology product service/quality had an indirect but positive effect on both customer trust and the perceived value of the product or service. They, in turn, had a direct effect on customer loyalty. The findings from this study found that information technology customers using product and/or services, regardless of the price focused on purchasing technology products with service after the sale. So, the perception of quality and the recognition of the value are necessary to provide customers with trust in the brand itself with leads to longer customer retention.]]>Agbetuyi, P.A. and J.A. Oluwatayo,201234145Aldas-Manzano, J., C. Ruiz-Mafe, S. Sanz-Blas and C. Lassala-Navarre,20113111651190Songsom, A. and C. Trichun,20135128137Aqueveque, C. and D. Ravasi,20062006Wingworn, B. and M. Piriyakul,20102010Aydin, S. and G. Ozer,200539910925Broyles, S.A.,200918414424Caruana, A.,19991999pp: 139145Carmeli, A. and A. Cohen,20016122165Chaudhuri, A. and M.B. Holbrook,2001658193Chang, K.C., M.C. Chen, C.L. Hsu and N.T. Kuo,201011014201443Chau, P.Y.K.,199728309334Chin, W.W.,2001Ver. 3.0,Claycomb, C. and C.L. Martin,200216615635Davis, J.H., F.D. Schoorman, R.C. Mayer and H.H. Tan,200021563576Kimmel, L.M.,20132013Eggert, A. and W. Ulaga,200217107118Garbarino, E. and M.S. Johnson,1999637087Gronroos, C.,198891013Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson and R.L. Tatham,20066th Edn.,Pages: 899Pages: 899Henseler, J., C.M. Ringle and R.R. Sinkovics,200920277319Homburg, C., W.D. Hoyer and M. Fassnacht,20026686101Chen, H.G., J.Y.C. Liu, T.S. Sheu and M.H. Yang,201222399421IDC,20132013Kumar, V., T.R. Bohling and R.N. Ladda,200332667676Lages, L.F., A. Lancastre and C. Lages,200837686697Lam, S.Y., V. Shankar, M.K. Erramilli and B. Murthy,200432293311Lauro, C. and V.E. Vinzi,20042004Likert, R.,1970Liu, C.T., Y.M. Guo and C.H. Lee,2010317179McAllister, D.J.,1995382459Morgan, R.M. and S.D. Hunt,1994582038NNT,20142014Nunnally, J.C.,19782nd Edn.,Pages: 701Pages: 701Oliver, R.L.,1997Pages: 432Pages: 432Guenzi, P., M.D. Johnson and S. Castaldo,200920290316Parasuraman, A., V.A. Zeithaml and L.L. Berry,1985494150Parasuraman, A., V.A. Zeithaml and L.L. Berry,1988641240Raimondo, M.A., G.N. Miceli and M. Costabile,200811142160Roig, J.C.F., J.S. Garcia, M.A.M. Tena and J.L. Monzonis,200624266283Rovinelli, R.J. and R.K. Hambleton,197724960Sigala, M.,201127655661Sirdeshmukh, D., J. Singh and B. Sabol,2002661537Sheth, J.N., B.I. Newman and B.L. Gross,199122159170Sheth, J.N., B.I. Newman and B.L. Gross,1991Pages: 220Pages: 220Solomon, M.R.,2009Pages: 589Pages: 589Sundel, M. and S.S. Sundel,2004Pages: 380Pages: 380Swan, J.E., M.R. Bowers and L.D. Richardson,19994493107NECTC,2012Vol. 1,Pages: 102Pages: 102Liu, T.C. and L.W. Wu,200819493511Woodruff, R.B.,199725139153Zeithaml, V.A., R.N. Bolton, J. Deighton, T.L. Keiningham, K.N. Lemon and J.A. Petersen,20069168183Zeithaml, V.A., A. Parasuraman and L.L. Berry,1990Parasuraman, A., L.L. Berry and V.A. Zeithaml,1990Gronroos, C.,1982Gronroos, C.,1984183644Eggert, M.K.H., A. Hohn, S. Kahlheber, C. Meister, K. Neumann and A. Schweizer,20064273298ASEAN ICT Masterplan,20152015