Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2015.558.563RezaeiCyrus MaroofiFakhraddin 32015153The main objective of this research is to investigate the relationship between
“market-oriented” and “innovative” and companies in
the group SAIPA and Iran
Khodro. The aim of the study is the application of the methods and data collection,
“descriptive” and “solidarity”. Information was collected
from libraries and the,
questionnaire content validity by using its reliability by using Cronbach’s
alpha
(0/876) were included in this study. The results of this research show that
the group
of Company of the Iran Khodro and Saipa, is significant. Relationship between
the
set of “market-oriented” and “innovation” exists between
the “creation of market
intelligence” and “innovation process”, there is a correlation
between the “Creating
market intelligence” and “innovation management”. Also there
is a correlation
between the distribution of “market intelligence” and “product
innovation”. As well
as there are associated between the distributions of “market intelligence”
and
“innovation process” and there is a correlation between the distribution
“market
intelligence” and “innovation management”. There is a correlation
between the
“meet market intelligence” and “product innovation”
there is a correlation between
the “meet market intelligence” and “innovation process”.
The findings indicate that
the company of the Iran Khodro and Saipa Group in a good position to predict
the
future needs of customers who do make more innovations.]]>Ali, A.R., A.R.A. Ahmadi and S. Ghazinoory,200175991Aghazadeh, H.,20082008Carmen, C. and G.M. Jose,200811413434Christensen, C.M.,1997Pages: 225Pages: 225Damanpour, F., K.A. Szabat and W.M. Evan,198926587602Jimenez-Jimenez, D., R.S. Valle and M. Hernandez-Espallardo,200811389412Hult, G.T.M. and D.J. Ketchen Jr.,200122899906Grinstein, A.,200842115134Kalantvn, G.,2010Kohli, A.K. and B.J. Jaworski,199054118Kohli, A.K., B.J. Jaworski and A. Kumar,199330467477Kirca, A.H., S. Jayachandran and W.O. Bearden,2005692441Keskin, H.,20069396417Lukas, B.A. and O.C. Ferrell,200028239247Li, C.R., C.J. Lin and C.P. Chu,20084610021026Low, D.R., R.L. Chapman and T.R. Sloan,200730878891Mina, M. and H. Ali,20042004Manu, F.A.,199223333359Narver, J.C. and S.F. Slater,1990542035Nwokah, N.G.,200842279286Gainer, B. and P. Padanyi,200558854862Slater, S.F. and J.C. Narver,2000486973Zebal, M.A.,20032003Kotler, P. and G. Armstrong,19946th Edn.,Vazquez, R., M.L. Santos and L.I. Alvarez,200196990Langerak, F., E.J. Hultink and H.S.J. Robben,2004217994