Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2014.2119.2128RahmanMuhammad Khalilur JalilMd. Abdul Abdullah-Al-Mamun RobelS.D. 1220141418E-shopping is increasingly becoming most popular in Malaysia by supplanting the traditional store shopping behavior of the large number of customers. The main purpose of this study is to test the critical factors that are influencing the Malaysian consumers towards e-shopping. A total of 255 valid cases were selected for data analysis through self-administered questionnaires by using the random sampling method. The data were collected from those Malaysian consumers who had a minimum experience on e-shopping. Descriptive statistics was employed to identify the respondents demographic information. The data were examined using the associated principal components and exploratory factor analysis as well as computation on correlations to identify the factors that are influencing the Malaysian consumers on e-shopping, to determine the underlying dimensionality, convergent validity and discriminant validity. Importantly, this study employs the Structural Equation Modeling (SEM) technique to perform a confirmatory factor analysis and test the hypothesized positive correlation between the exogenous and the endogenous constructs. Based on the statistical analyses, the resultant findings revealed that cognitive, perceived usefulness and perceived ease of use had a positive impact on the e-shopping under the Malaysian context. The main contribution of this study is that it recommends a way to assess the integrity of the online vendors in order to frame further strategies that can conducively attract the Malaysian consumers to interact in the e-shopping activities. This study has proposed a hypothesized model that needs further investigation for future researches.]]>Admin,20122012Alam, S.S., Z. Bakar, H.B. Ismail and M. Ahsan,200858198Al-Maghrabi, T., C. Dennis and S.V. Halliday,20112485111Alotaibi, F., R.Z. Yusoff and R. Islam,201310247252Anderson, J.C. and D.W. Gerbing,198219453460Awang, Z.,20124th Edn.,Brown, D., G. Oleksik and D. Bisdee,20072007Bosnjak, M., D. Obermeier and T.L. Tuten,20065102116Brynjolfsson, E. and M.D. Smith,200046563585Burns, A.C. and R.F. Bush,20003rd Edn.,Celik, H.,201139390413Celuch, K., S. Goodwin and S.A. Taylor,200736109120Chang, H.H. and S.W. Chen,200946411417Chang, M.L., M. Lai and W.Y. Wu,2010427282742Davis, F.D.,198913319340Davis, F.D.,199338475487Delafrooz, N., L.H. Paim, S.A. Haron, S.M. Sidin and A. Khatibi,20093200209Foucault, B.E. and D.A. Scheufele,200219409423Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black,19923rd Edn.,Hair, J.F., W.C. Black, B.J. Babin and R.E. Anderson,20107th Edn.,Pages: 800Pages: 800Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black,19954th Edn.,Pages: 745Pages: 745Hair, J.F., R. Bush and D. Ortinan,20063rd Edn.,Haque, A., A.A. Sarwar, F. Yasmin, A. Anwar and Nuruzzaman,20124257267Hannah, B. and K.M. Lybecker,201036071Hansen, T., J.M. Jensen and H.S. Solgaard,200424539550Hasan, H.H. and S.A. Rahim,200824119Holmes-Smith, P., L. Coote and E. Cunningham,20062006Jalil, M.A., D.A. Razak and S.F. Azam,201310270279Joreskog, K. and D. Sorbom,1984Jun, M., Z. Yang and D.S. Kim,200421817840Kim, E.Y. and Y.K. Kim,200438883897Kline, R.B.,20052nd Edn.,Limayem, M., M. Khalifa and A. Frini,200030421432Lin, P.C. and Y.H. Chou,2009273142McKinney, L.N.,200428268283Mulaik, S.,19941994pp: 209-236pp: 209-236Noor, A.,2009Nunnally, J.C. and I.H. Bernstein,20103rd Edn.,Ong, K.,20102010Parsons, A.G.,200219380392Rahman, M.S., A.H. Khan and N. Islam,20131918Rahman, S., A. Haque and I.S. Ahmed,2010428852898Ramayah, T. and J. Ignatius,200533651Sekaran, U.,20034th Edn.,Pages: 450Pages: 450Shang, R.A., Y.C. Chen and L. Shen,200542401413Venkatesh, V. and F.D. Davis,200046186204Venkatraman, N.,198935942962Wu, L.L. and J.Y. Lin,200623297311Zeithaml, V.A., A. Parasurarnan and A. Malhotra,200230362375Zhou, L., L. Dai and D. Zhang,200784162Yulihasri, M.A. Islam and K.A.K. Daud,20113128139Hasan, R., R. Sion and M. Winslett,20092009pp: 114